MAXIMIZE YOUR ANALYTICS POTENTIAL: A COMPREHENSIVE GUIDE TO SETTING UP GA4 AND INTEGRATING WITH GOOGLE TAG MANAGER

In today’s data-driven landscape, Google Analytics 4 (GA4) offers marketers and website owners deeper insights and more powerful tracking capabilities than ever before. Paired with Google Tag Manager (GTM), it becomes a dynamic duo—enabling seamless event tracking, enhanced user behavior analysis, and greater flexibility in managing tags wi